Silke Schmidt heads the XR HUB Bavaria Munich at Medien.Bayern GmbH. There, the XR HUB is anchored as a further pillar alongside the Medientage, MedienNetzwerk Bayern, Media Lab Bayern, XPLR and Virtual Worlds. The aim of the XR HUB is to establish and expand the XR ecosystem in Bavaria, to support it through a series of activities and events, to stimulate new projects and to make the players in Bavaria visible nationally and internationally. XR stands for eXtended Realities and thus includes Virtual, Augmented and Mixed Reality as well as WebXR.

Silke Schmidt's most recent position was in the "Audiovisual Media - Film, Games and XR" department at the Bavarian State Ministry for Digital Affairs, and before that in the Bavarian Ministry of Economic Affairs in the Foreign Trade Department. Her focus there was on the management of economic relations of Bavarian companies to the USA and Canada with a range of topics from media, digital and creative industries, energy and medicine to mobility and aerospace. She also has first-hand industrial experience and has worked as a National Expert in the European Commission. She started her professional career in the Bavarian Ministry of the Environment.